09 February, 2014

Samsung Tells Athletes to Cover Up Competitors' Logos as Brands Balk at Rule 40

Reported at Brand Channel -
"Samsung has no doubt shelled out some serious cash to be an official Olympic sponsor in Sochi, and now it's exercising some of that weight it paid for. As part of their Olympic goodie bags, athletes will be receiving Samsung Galaxy Note 3 smartphones. That's a pretty nice gesture from Samsung, but it is asking (demanding?) something in return. If athletes are using anything other than a Samsung device during the games, they must cover up the logo. So athletes are expected to put a piece of tape or other kind of cover over the Apple logos on their iPhones, among other brands."
The rest of this story can be found HERE.

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